Toulouse Oliver, Lujan enter NM TV ad market


Several new political advertisers will appear on New Mexico TV stations as Election Day nears.

Democratic Secretary of State candidate Maggie Toulouse Oliver and U.S. Rep. Ben Ray Lujan, who represents northern New Mexico, began airing ads last week.

And the group promoting a general obligation bond initiative for education will air ads beginning Oct. 17.

More than 3,100 political ads will air between Sept. 28 and Nov. 8 at a cost of more than $650,000, according to an analysis of Federal Communications Commission filings by New Mexico In Depth.

That includes ads on cable and satellite TV, but not ads purchased through national networks.

Toulouse Oliver has ads scheduled through Oct. 17 or 23 on several Albuquerque stations and cable. Her opponent, Republican Rep. Nora Espinoza, has yet to contract for TV ads.

And U.S. Rep. Michelle Lujan Grisham increased her ad spending last week, with nearly $117,000 in contracts.

After the special legislative session ended, the Center for Civic Action purchased more TV time to air ads between Oct. 7 and 20.

The group’s ads don’t address the election specifically. But they do paint a critical portrait of Republican Gov. Susana Martinez and her administration.

A disclosure for the latest ads said they focus on “public safety staff/budget shortfalls” and the Children, Youth and Families Department.

Here’s a look at the ad spending in the state from Sept. 28 through Nov. 8: