Espinoza enters SOS TV ad race

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Republican secretary of state candidate Nora Espinoza hit the political airwaves over the weekend, buying nearly $150,000 in ad time.

Several of Espinoza’s buys on traditional TV run through Election Day. Her Democratic opponent, Maggie Toulouse Oliver, has spent about $61,000 on advertising since Oct. 3. Most of her current contracts end this week.

The two emphasized their top priorities and traded accusations Sunday in the race’s only debate, which was hosted by Albuquerque’s Congregation Albert.

Here’s a video of the debate thanks to New Mexico In Focus.

From Sept. 28 on, New Mexicans will see more than $1 million in political ads that would take up about 38 hours in airtime.

That’s based on an analysis of Federal Communications Commission filings by both traditional and cable TV networks.

Also new this week is a $37,000 ad buy on KOAT by Senate Majority Leader Michael Sanchez. And some cable viewers will see 107 ads purchased by Reform Party presidential candidate Rocky de La Fuente.

Here’s a look at the ad market in New Mexico from Sept. 28 through election day:

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