A new internet ad featuring five Hispanic activists from rural northern New Mexico is taking aim at the progressive wing of the Democratic party. Invoking land, culture and heritage, the speakers urge viewers to not support Democratic candidates just because they’re Democrats. Phrases appear in writing as each person is talking that lead the viewer through a series of statements that progressives are intolerant, divisive, that they are attacking tradition and want to control the land. From there, the ad states that progressives have taken over the Democratic party and that it’s time for “traditional New Mexico Democrats” to stand against them, concluding with “Vote People over Party.”
The kicker? The internet ad is funded by New Mexico Turn Around, a group with a political action committee largely funded in recent years by Republican New Mexico oilman Harvey Yates.