Governor Michelle Lujan Grisham’s state of the state address mentioned a new job title in her administration: an outdoor recreation coordinator. “The outdoor recreation coordinator will work to promote and support outdoor recreation across the state,” Nora Meyers Sackett, deputy press secretary for Grisham, wrote in an email. “Much in the same way that the film office works to facilitate film business in New Mexico, the outdoor recreation position will work with communities, outdoor recreation businesses, the hospitality industry, and our marketing and tourism sectors to further grow the industry and attract visitors to New Mexico to experience our great outdoors.”
The new position would mark another step toward New Mexico joining a growing movement to bolster the outdoor industry as an economic force. The previous administration’s #NewMexicoTrue campaign could be seen as an early foray here, and in May, Las Cruces hosted the New Mexico Outdoor Economics Conference, with a keynote speech from U.S. Senator Martin Heinrich. Sen. Jeff Steinborn and Rep. Nathan Small, both Democrats from Las Cruces, sponsored memorials requesting the tourism and economic departments study the effects of creating a state office of outdoor recreation in 2017 and 2018. The move would match one made by Colorado, Montana, North Carolina, Oregon, Utah, Vermont, Washington, and Wyoming.