During an election year, the public — including University of New Mexico students — is bombarded with political advertising, online, television radio, in the mail, or over the phone.
The messages are easy to understand: stay away from — or vote for — this person. Less easy is tracking contributions for advertising, because in the current system donors are able to obscure their identities through so-called “dark money.”
This article was published by both New Mexico In Depth and the Daily Lobo at the University of New Mexico. Anthony Jackson is a Fellow for NM in Depth and a beat reporter for the Daily Lobo. He can be contacted on Twitter: @TonyAnjacksonDark money is untraceable contributions that can come from unions, corporations, nonprofits or any group registered with the Internal Revenue Service as 501(c)(4) and also 501(c)(6) to make it more complex. Donations from these groups can go directly to candidates or to political groups.